SOCIAL MEDIA
Design, Management, Analytics

LET'S MEET GOALS TOGETHER!
maryruthko@gmail.com

I rely on a combination of research, analytics, and educated instinct to create or obtain engaging social media content. I currently directly manage the three social media accounts linked below, and oversee staff who manage three others (Children's Facebook, Teen Facebook, Pinterest).

Visit the accounts I manage for the Bay County Library System.

BCLS's Facebook page was named a "must-follow" social media account!

"You’d expect the Bay County Library System social media to be informative and accurate. And it is. But it’s also lighthearted and inspirational... The library’s social media presence is just as diverse as its in-person offerings."

Roberts, Kathy. Ten must-follow social media accounts for Bay County, Second Wave Media, 9 Sept. 2021, https://www.secondwavemedia.com/baycity/features/must-follow-social-media.aspx. Accessed 16 Apr. 2022.

One post can be powerful. This post started a positive trend in our engagement both online and at programs (see "Insights" graphic).

Results: 900 seed packets were checked out and event registrations for multiple programs filled within a week.