Digital & Print Newsletter
Digital & Print Newsletter
LET'S MEET GOALS TOGETHER!
maryruthko@gmail.com
In January 2022, I revamped the design of our email newsletter and added an interactive component to the PDF. My goal was to not only encourage patrons to open the whole newsletter rather than click on specific events, but also make event registrations easier through direct links. Since implementing interactive PDFs and simplifying the email design for minimal scrolling, the email open rate is 37% (up from an average of 22%).
In January 2022, I revamped the design of our email newsletter and added an interactive component to the PDF. My goal was to not only encourage patrons to open the whole newsletter rather than click on specific events, but also make event registrations easier through direct links. Since implementing interactive PDFs and simplifying the email design for minimal scrolling, the email open rate is 37% (up from an average of 22%).
Print Copy (Mail & library distribution)
Design Tools: InDesign, Photoshop, Canva
Web Linked Version (PDF with interactive elements).
Scroll and click on any content to visit the corresponding info or calendar page on the Bay County Library System website.
January2022Newsletter.pdfEmail (sent via Constant Contact).
Presenting content this way--rather than a long scrolling email--has increased open rates by 15%.
