MARKETING ASSETS
Digital, Print, Press Release

Special Brochure for Historic Sage Branch of BCLS (2022).
Layout, design, cover photography, and copy editing.

Part of the Bay County Library System, Sage Branch is a recognized historic site. Staff asked for an informational brochure specific to the branch's unique history and offerings.

BCLS Library Card Owner's Manual (2022).
Layout, design, and copy editing.

Circulation staff asked for a new library card manual that could double as an information guide to services. Parameters were to use color and not be too "wordy" on sections that change often.

60-Minute Learning Session: "Intro to Canva" (2021)
Video includes slides only. © Mary Ruthko

Presented to library marketers via Zoom at the March 16, 2021 Michigan PR Group meeting, the goal was to engage, entertain, and educate. Sixty-seven people attended from both public and academic libraries across Michigan. I received several correspondences afterward saying my presentation helped them decide to use Canva.

Program Brochure (2022).
Layout, design, and copy editing.

This brochure was part of the new LENA Start class series at BCLS. With the transition from full virtual to in-person sessions, staff wanted something to hand out to patrons, teachers, parents, and childcare providers. LENA Start branding requirements were followed.

Event Poster (2022)
Layout and design with Canva.

QR codes are back! After their popularity waned several years ago, they're currently experiencing a resurgence as a smart way to instantly connect people to online resources.

Press Release (2022)
Research and writing.

The BCLS Director asked me to write a release advertising entertainment services patrons can access for free with their library card. The selling point was to show how a library card saves money.